TIPS AND TOOLS FOR BETTER B2B TARGETING

A well-defined B2B customer persona enables you to connect with the right decision-makers.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and mar

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product